Rpr Marketing Communications Named Agency of Record for Remergent Skincare
New York, NY (January 9, 2007) -- AGI Dermatics announced today it has appointed Rpr Marketing Communications as its US agency of record for Remergent Skincare.
AGI Dermatics is the bio-pharmaceutical laboratory that has led the research of DNA repair of the skin for more than 20 years. Founded by Daniel B. Yarosh, PhD, AGI Dermatics specializes in skin photobiology, dedicating research and development to DNA repair, solar impact on the immune system, and cell-signaling in skin. The company's application of groundbreaking active ingredients and meticulously engineered liposome delivery systems is validated in controlled clinical studies and published in dozens of peer-reviewed scientific and medical journals.
"We are very excited about Rpr's combination of strategic thinking and superb relations in both the professional and consumer media markets," said Dr. Yarosh. "We look forward to generating stronger brand awareness for Remergent, focusing on the DNA science and technology behind the brand."
Remergent skincare products offer a radical approach to countering UV damage by reprogramming the skin's genetic code with customized enzymes applied in an efficient, focused way. Each Remergent product features evolved DNA repair enzymes delivered in ph-sensitive liposomes, designed to help cellular components of skin recover from past damage. When paired with sunscreen, Remergent offers an innovative yet simple two-pronged approach to renewing sun-damaged skin: repair and protect.
Remergent currently offers seven products. All Remergent products provide DNA science, and benefits. For ultimate benefit, the DNA Repair Formula serum is a potent, once-a-day solution to encourage the skin's DNA repair mechanism to self-correct, treat past damage and resist future injury when used with a sunscreen. A.M. Moisture and High Intensity provide the best of both worlds – DNA repair science and broad-spectrum sunscreen in one. The Barrier Repair Formula is used to treat dehydrated skin, moisturize and strengthen the protective outer barrier from within, and to calm sensitive skin.
The Rpr Marketing Communications team has over 35 years of collective experience in the skincare and beauty industries. Rpr has an in depth understanding of the beauty industry, both in terms of media relationships, medical professional relationships and a broader industry understanding. The agency continues to demonstrate the ability to work as a close partner with a client's internal marketing, R&D and brand teams, as well as other agencies with the brand communications mix.
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Remergent™ is formulated by AGI Dermatics, the bio-pharmaceutical laboratory that has led the research of DNA repair of the skin for more than 20 years. Founded by Daniel B. Yarosh, PhD, AGI Dermatics specializes in skin photobiology, dedicating research and development to DNA repair, solar impact on the immune system, and cell-signaling in skin. The company's application of groundbreaking active ingredients and meticulously engineered liposome delivery systems is validated in controlled clinical studies and published in dozens of peer-reviewed scientific and medical journals.
