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THE NEW SCIENCE OF PERFECT SKIN
Understanding Skin-Care Myths for Radiant Skin at Any Age
By Daniel Yarosh, Ph.D.
“Yarosh’s writing style is engaging; his approach to the subject matter, enthusiastic and exhaustive. Consumers will welcome his book, as it cuts through the myths and hype surrounding the quest for eternal youth in the form of smooth skin. In fact, they may want to take it along with them on their next trip to the drugstore. Highly recommended.”
—Library Journal (Starred Review)
Acne, antioxidants, Botox injections, skin cancer. These terms peak our attention now more than ever. Healthy skin is in and many of us are on a relentless pursuit for radiant, wrinkle-free complexions. So much in fact that the $15 billion cosmetic industry wastes no time flooding the marketplace with products that promise to conceal, hydrate, lift, firm, provide temporary reprieve, and produce real changes in skin. Skin-care products are so plentiful today it’s easy for consumers to feel overwhelmed by the many choices. As products near three-figure price points, the question of what to buy is becoming astounding. It’s difficult to determine which product claims are true and which ones are false. That is until now.
Scientist turned skin-care pioneer Daniel Yarosh, Ph.D. takes his thirty plus years of inventing, researching, manufacturing, supplying, and formulating skin-care products and helps to create a personalized regimen for flawless skin in THE NEW SCIENCE OF PERFECT SKIN: Understanding Skin-Care Myths and Miracles for Radiant Skin at Any Age (Broadway Books Hardcover Original; On Sale: May 6, 2008; Price: $23.95). In addition to studying how DNA controls the skin’s aging process, Yarosh is dedicated to preventing skin cancer and advocates protective skin treatments for people of all ages. The ingredients he and his lab have and continue to develop can be found in fine brands at prestige, mass dermatologist offices and spas across the country and around the world.
Broken down into four parts, the primary goal of THE NEW SCIENCE OF PERFECT SKIN is to help readers slow down the aging process altogether, and to learn how to differentiate which products work and which don’t. In part one (The Basics) Yarosh offers a quick lesson on how DNA controls the way skin ages and how to slow that process down. Part two (Packaging and Ingredients) specifies how to read product labels so that consumers can make smart choices when shopping for effective skin-care cosmetics. Part three (Cosmetic Products) highlights which products we need and don’t need, and part four (Regimens and Recommendations) is filled with suggestions on how to properly care for our skin.
“We’re in the middle of a New-Skin-Care Revolution,” declares Yarosh. “The skin-care business is bloated by an incredible array of companies and products, each touting itself as the newest, best, most radical, and most worthy of your loyalty.” Utilizing his scientific background, Yarosh analyzes the ingredients found in many leading skin-care products, including moisturizers, sunscreens, self-tanners, peels, exfoliants, etc. Categorizing each product by price and availability, he recommends daily regimens for all skin types and conditions and explains how to properly read labels. Each chapter also includes helpful bottom line summaries and more.Readers will be able to:
- Decode product labels and spot market hype
- Know which highly touted ingredients really work—and which don’t
- Use the latest, proven innovations—including DNA repair—to see remarkable changes in just
a few weeks’ time - Streamline skin-care routines by using “smart” products that contain multiple active ingredients
- Avoid paying more for high-end brands when drugstore brands have bigger benefits
The ultimate beauty reference, THE NEW SCIENCE OF PERFECT SKIN helps readers in their twenties and thirties learn how to prevent wrinkles, sagging, and age spots. Those age forty and beyond are taught how to reverse sun damage sustained in youth. And all readers will learn how to reduce skin inflammation—from the sun, the elements, stress, and overindulgent lifestyles—which is the key to healthy skin.
A well respected name in the skin-care industry, Daniel Yarosh offers a book so comprehensive, no one can afford to go the drugstore, cosmetics counter, or spa without it.
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About the Author
DANIEL YAROSH, Ph.D. is the President and Chairman of AGI Dermatics. He is widely recognized as a pioneer in the science of DNA repair. Following research appointments in molecular biology and DNA repair at Brookhaven National Laboratory and the National Cancer Institute, he founded AGI Dermatics in 1985. His company has since emerged as a world leader in DNA repair technology for skin. Dr. Yarosh is the inventor of Dimericine®, the author of more than 100 scientific papers and two dozen patents, and an active participant in international photobiology societies and the New York biotechnology community. In 2004 he received the Finsen Award, presented once every four years by the International Union of Photobiology for breakthrough research in photobiology services. For more information, please visit his website at www.agiderm.com.
Remergent™ is formulated by AGI Dermatics, the bio-pharmaceutical laboratory that has led the research of DNA repair of the skin for more than 20 years. Founded by Daniel B. Yarosh, PhD, AGI Dermatics specializes in skin photobiology, dedicating research and development to DNA repair, solar impact on the immune system, and cell-signaling in skin. The company's application of groundbreaking active ingredients and meticulously engineered liposome delivery systems is validated in controlled clinical studies and published in dozens of peer-reviewed scientific and medical journals.
The New Science of Perfect Skin
Understanding Skin Care Myths and Miracles For Radiant Skin at Any Age
By Daniel Yarosh, Ph.D.
Broadway Books Hardcover Original; $23.95
ISBN: 978-0-7679-2539-6
On Sale: May 6, 2008
www.agiderm.com
For more information or to schedule an interview with Daniel Yarosh, please contact:
Liz Mefford / Rpr Communications/ 212 317 1462/ liz.mefford@rprny.com
